Persuasive Content

Writing and producing content for a website is a specialist skill. Professional copy writers who specialize in this type of work often collaborate with graphic designers and SEO specialists to ensure they can offer the complete package. Now that on-line content has become the "newsprint in the cloud" the process of producing website content has broadened to include video, social media links and targeted advertising.

If all this complexity seems overwhelming there are some standard rules that can be followed to produce good results for the average website owner.

  • Write in short easy to read statements, use bullets. Avoid complicated language, keep things simple
  • Write to inform your visitor, give some value whilst describing or promoting your service
  • Wherever possible use an image, graphic or video to help make your point
  • Keep in mind the key words and phrases people search for your services with, use these where possible but don't overdo it!
  • You get better results letting visitors discover things rather than being told what they want or should read so do not try to make all your points on one page but create an experience for visitors to discover.

Do you need a web copywriter?

You know you need the services of a professional content writing if any of the following applies to you:

  • You’re setting up a new business, and think you should probably also set up a website, but you’re not sure where to start.
  • Your web designers have created a great looking website for you, but your pages are still empty or have poor content.
  • You have lots of information and brochures about your business, products, or services, but don’t know what should go onto your website.
  • Some content was already written for your site, but it’s not working, or you need more.
  • You have written draft content but you’re not happy with it and think it needs work from a professional writer.

Don’t just focus on the web design. It’s the WORDS that bring visitors to your website – via search engines – and keep them there.

Having well-structured, well-written, persuasive and search engine-friendly web copy on your site is one of the best business decisions you can make.

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